In today's digital age, creativity is the key ingredient to driving the success of a marketing strategy. Every brand wants to stand out in the increasingly competitive environment, and one of the best ways to achieve this is by having a website. e-commerce which are interesting.
But how do you find the ideal design without getting caught up in copying other people’s work? Don’t worry! Here, you will find inspiration from various well-known e-commerce sites that have proven their effectiveness in selling products.
By observing the design elements they use, you can create an engaging shopping experience for your customers. So, let’s explore effective page design recommendations to help your products shine in the digital marketplace!
What is an E-Commerce Website?
Are you planning to build an e-commerce business? Before going any further, it is important to understand what an e-commerce website is. E-commerce, short for electronic commerce, is the process of buying and selling products or services by individuals or companies over the internet. In this context, an e-commerce website becomes an important component in carrying out these transactions.
An attractive and comfortable design is the main element that must be present in an e-commerce website so that visitors, customers and potential customers feel comfortable and at home when visiting your page. With good personal branding, sales can increase significantly. Therefore, it is important for you to choose a website design that can represent the product optimally. To find out more information about e-commerce websites, let's see below!
Examples of Famous E-Commerce Websites
1. Amazon
Amazon is one of the largest e-commerce platforms in the world. Its simple and easy-to-use design makes it easy for users to search for a variety of products, from books to electronics. The product recommendation feature on the Amazon website can also improve the shopping experience for visitors.
2. Zalora
Zalora is a popular online fashion platform in Southeast Asia. Its modern and easy-to-use design allows users to quickly find the clothes, shoes, and accessories they want.
3. Shopee
Shopee offers an interactive shopping experience with lots of promos and discounts. Its user-friendly app design, coupled with a live chat feature, makes the shopping experience even more enjoyable.
4. Tokopedia
As one of the largest e-commerce platforms in Indonesia, Tokopedia carries an intuitive and local design. Powerful search features help users find products quickly.
5. Blibli
Blibli offers a variety of products from various categories, with a clean and professional design. Clear customer review features help buyers make better decisions.
6. Lazada
Lazada is one of the major players in Southeast Asia's e-commerce scene, with an attractive design and plenty of great deals. Clear product category features help users navigate the site more efficiently.
Tips for Designing an E-Commerce Website that Attracts Visitors
One of the important aspects in e-commerce website design is facilitating the payment process by using payment gateway. Here are some tips to ensure your e-commerce website is attractive and effective:
- Provide Clear Directions: Make sure every step in the shopping process is easy for visitors to understand. Clear directions help visitors feel comfortable and focused when making a purchase.
- Stay Consistent: Consistency in design, colors, and fonts will give a professional impression. It also helps visitors recognize your brand better.
- Make sure the website is neat and easy to read: A neat design and easy-to-read content will make the shopping experience more enjoyable. Don't forget to make sure all website elements are functioning properly.
- Responsive Design: Make sure your e-commerce website is accessible on various devices, especially smartphones. Visitors who are comfortable with the appearance of the website will tend to browse longer.
- Navigasi yang Sederhana: Buat struktur navigasi yang intuitif dan mudah dipahami. Pengguna harus dapat menemukan produk yang mereka cari dalam beberapa klik saja, menggunakan kategori yang jelas dan search bar yang efektif.
- Engaging Visuals: Use high-quality product images with zoom, video, or 360-degree images to grab customers’ attention and provide a clear picture of the product.
Also Read: E-Commerce Enabler: The Key to Your Online Business Success
With a brief explanation of each example, readers can better understand how each e-commerce site managed to attract attention and increase sales.