In today's digital era, e-commerce has become one of the most popular business models. However, many companies need help running their online store operations. This is where the role of e-commerce enablers becomes very important. E-commerce enablers help companies manage their online stores from various aspects, from operations to marketing. But what exactly is an e-commerce enabler and how does it work?
Definition of E-Commerce Enabler
An e-commerce enabler is a company or service provider that assists brands in running their e-commerce business. They offer comprehensive solutions to manage online stores, covering operations, marketing, and product delivery. This service allows brands to focus on product development without having to worry about e-commerce.
Definition of Enabler
In general, enabler is an entity or party that enables another to achieve specific goals. In the context of e-commerce, enablers provide the infrastructure and services that make it easier and more efficient for brands to sell online.
How E-Commerce Enablers Work
E-commerce enabler bekerja melalui beberapa model operasional yang disesuaikan dengan kebutuhan brand. Berikut adalah beberapa model yang umum digunakan:
- General Operation Model: In this model, the service provider acts as the online store manager, handling all operational aspects on behalf of the brand. The brand remains responsible for marketing and promotion costs, while the e-commerce enabler earns revenue through fees and sales commissions.
- Distribution Model: In this model, the service provider purchases products from the brand to sell on e-commerce platforms. The brand no longer bears marketing costs once the products are handed over to the enabler, and sales responsibilities fall entirely on the service provider.
- Content Service Model: In this model, the e-commerce enabler provides specific services related to online store content management and marketing. The service provider helps plan and execute the brand’s marketing strategy and charges fees based on the services rendered.
Functions of E-Commerce Enabler for Businesses
Utilizing an e-commerce enabler offers numerous benefits for businesses looking to optimize online sales. Some of the key functions of an e-commerce enabler are:
Providing Experienced Brand Consultation
E-commerce enablers offer valuable advice on brand strategy and development based on their experience in the e-commerce industry.
Efficient Store Operations Management
They manage online store operations effectively, including inventory, order processing, and shipping.
Delivering Customer Service to Your Customers
E-commerce enablers provide professional customer service to address inquiries and resolve issues faced by consumers.
Also Read: What is a Payment Gateway? Flow, Benefits and How it Works
Managing Your Brand's Digital Marketing
They develop and execute appropriate digital marketing strategies to enhance product visibility and sales.
Designing Visual Displays for Your Brand’s Products
E-commerce enablers ensure that your online store has visually appealing designs aligned with your brand identity to attract consumer interest.
E-commerce enablers offer comprehensive solutions for businesses looking to expand their online sales reach without having to deal with complex operational details. From store management to marketing, enablers help brands focus on product development and business strategy.
With various flexible working models, e-commerce enablers can be ideal partners in maximizing your business potential in the digital world.
If you want to better understand how e-commerce can transform your business, read our complete article on e-commerce now! Learn how to leverage digital platforms to boost sales and reach more customers.