8 Tips for Successfully Starting a Barbershop Business, Guaranteed to Sell Well!

The barbershop business is indeed promising due to the consistent need for haircuts and the expansion of services beyond basic trimming to include shaving, styling, and hair and facial treatments. This offers a stable income potential, especially with a strategic location and quality service that encourages repeat customers. Here's a breakdown of the key aspects discussed:

Is the Barbershop Business Promising?

Yes, it is quite promising due to the continuous hair growth and the constant demand for haircuts. Modern barbershops offer a wider range of services, increasing their appeal.

A strategic location and high-quality service can lead to a stable income. Effective marketing can ensure a steady flow of customers.

Barbershop Business Capital

The initial investment varies based on the scale of the business:

1. Small Scale: IDR 5-15 million: Renting a shop, a small kiosk, or utilizing space at home for a small start.
2. Barbershop Equipment: Barber chairs, scissors, clippers, combs, large mirrors, aprons, and sterilization tools.
3. Care Products: Pomade, wax, hair gel, shampoo, and aftershave to enhance services and customer satisfaction.
4. Employee Salaries: If hiring other barbers, including their wages and commissions.
5. Renovation & Decoration Costs: To create an appealing and comfortable ambiance.
6. Operational Costs: Electricity, water, internet, and other necessities.
7. Marketing & Promotion: Logo design, brochures, and social media promotion to attract customers.

The initial investment varies based on the scale of the business, Small Scale: IDR 5-15 million Medium to Large Scale: IDR 50-100 million

Also Read: Check Out 3 Current Trends in Online Payments!

Barbershop Business Taxes

Understanding and complying with tax regulations is crucial:

1. Business NPWP (Taxpayer Identification Number):Required if the business is a legal entity.
2. Income Tax (PPh): Payable if the business turnover exceeds a certain threshold.
3. Regional Taxes: Some regions may impose specific taxes on service businesses like barbershops.
4. VAT (PPn - Value Added Tax): May apply if the barbershop grows and sells hair care products.

It's recommended to consult with a tax advisor or the local tax office for accurate compliance.

How to Start a Barbershop Business

Here is a more detailed explanation of how to start a barbershop business:

1. Market Research

Understand your target audience (youth, office workers, families), current hairstyle trends, and popular additional services (hair tattoos, treatments). Analyze the competition in your chosen location.

2. Prepare Capital

Determine the initial budget for rent, equipment, salaries, and operational costs. Explore funding options if personal funds are insufficient.

3. Choose a Strategic Location

Select a busy area near campuses, offices, or shopping centers with good accessibility and parking.

4. Purchase Quality Equipment

Invest in high-quality tools to ensure professional and neat haircuts. Essential equipment includes barber scissors, clippers, razors, comfortable barber chairs, and large mirrors. Also, stock hair care products.

5. Recruit Skilled Barbers

If you're not cutting hair yourself, hire experienced barbers with good skills in various hairstyles and excellent customer service.

6. Build a Strong Brand

Create a memorable brand identity with a professional logo, comfortable and aesthetic interior design, and a unique service theme (retro, minimalist, industrial).

7. Implement Effective Promotion

Use social media (Instagram, TikTok, Facebook) to showcase haircuts, customer testimonials, and promotions. Consider collaborations with local influencers.

8. Complete Documents and Permits

Ensure your business has all necessary legal permits, such as a micro-business license, SIUP (Trading Business License), NPWP, and location permits.

Also Read: How to Create QRIS All Payment for Your Business

Advantages of Opening a Barbershop Business

1. Large Market ShareEveryone needs haircuts, ensuring a constant customer base.
2. Adaptable Capital: Can start small and grow over time.
3. Stable Profits: Well-managed barbershops can generate consistent income.
4. Increasing Male Grooming Trends: More men are focusing on personal appearance, driving business growth.

Disadvantages of Opening a Barbershop Business

1. High Competition: Many barbershops exist, requiring a unique strategy to stand out.
2. Requires Specific Skills: If you lack barbering skills, you need to hire professionals.
3. Operational Costs: Even with a small start, monthly expenses need to be considered.
4. Building Customer Loyalty Takes Time: Patience is needed to establish trust and repeat business.

Tips for Opening a Barbershop Business

Agar usaha barbershop berjalan lancar, berikut beberapa tips yang bisa diterapkan:

1. Provide excellent service to ensure customer satisfaction and loyalty.
2. Implement an online booking system for easy customer reservations.
3. Offer packages and memberships to reward loyal customers and increase repeat orders.
4. Utilize social media to promote your work and customer testimonials.
5. Maintain cleanliness and comfort to create a pleasant environment.

Consider using QRIS (Quick Response Code Indonesian Standard) like Ayolinx for easy and fast transactions. By understanding these aspects, you can better assess the potential of the barbershop business and strategize for success.