It tastes savory, the portions are just right, and the price is friendly on the wallet. That’s why a noodle soup business always has a great opportunity to attract customers every day. Who doesn’t know noodle soup? This dish has become a favorite for almost everyone, from school kids to office workers.
If you’re looking for a food business idea with a reasonable investment but promising profit potential, starting a noodle soup business could be a perfect choice. However, you’ll need a solid strategy and good preparation to make sure this business runs smoothly and lasts long.
Let’s dive into a complete guide, from preparation, capital details, profits, risks, to tips for success in the noodle soup business.
Noodle Soup Business Preparation
Before opening a noodle soup business, there are a few things you need to prepare first. These preparations are essential to ensure you’re ready for the challenges when you start selling.
- Conduct Market Research and Define Your Target Consumers
First, get to know your target customers. Are they school kids, college students, office workers, or the general public? Knowing this will help you choose the right location and set appropriate pricing.
- A Consistent Noodle Soup Recipe
Taste is the main factor that keeps customers coming back. Try out different recipes for the broth, chicken toppings, and noodle texture. Once you find the perfect combination, make sure the taste is consistent in every serving.
- A Strategic Location
Location is key to whether your business will be busy or not. An ideal spot is usually in a densely populated area, near schools, campuses, markets, or busy streets. If your budget is limited, you can start with a cart or a simple stall.
- Cooking Equipment
Make sure you have the necessary cooking equipment, such as a gas stove, large pots, pans, knives, chopping boards, soup spoons, bowls, chopsticks, and tables and chairs for customers.
- Suppliers for Ingredients
Find reliable suppliers for noodles, chicken, vegetables, and spices with good quality and competitive prices. Make sure your suppliers can consistently provide ingredients so you won’t run into trouble when demand increases.
- Branding and Business Name
Although simple, your noodle soup business will be easier to remember with a catchy name. Something like “Mie Ayam Pak Darto,” “Mie Ayam Mantul,” or another unique, memorable name that has appeal.
Also Read: Understanding Profit Percentage in Business: A Complete Guide
Noodle Soup Business Capital Breakdown
The capital for a noodle soup business is flexible, depending on the scale of the business you want to run. For a small scale with a cart, here’s an estimate of the capital needed:
| Capital Requirement | Estimated Cost |
| Noodle soup cart | Rp4.000.000 – Rp6.000.000 |
| Cooking equipment (stove, pot, pans, etc.) | Rp2.000.000 |
| Initial ingredients (noodles, chicken, vegetables, spices) | Rp1.000.000 |
| Simple tables and chairs | Rp1.500.000 |
| Eating utensils (bowls, spoons, chopsticks, cups) | Rp1.000.000 |
| Other costs (gas, electricity, water, etc.) | Rp500.000 |
| Total Initial Capital (Cart) | Rp10.000.000 – Rp12.000.000 |
| Total Initial Capital (Permanent Stall) | Rp20.000.000 – Rp30.000.000 |
If you want to open a permanent stall with a larger capacity, the capital could be higher, around IDR 20,000,000 – IDR 30,000,000, depending on location and facilities.
Profit Potential in the Noodle Soup Business
A noodle soup business has great profit potential because the selling price is much higher than the cost of ingredients.
- Selling price per serving: IDR 15,000 – IDR 20,000
- Cost of ingredients per serving: IDR 6,000 – IDR 8,000
- Net profit per serving: IDR 8,000 – IDR 12,000
If you sell 50 servings a day, you can make a profit of around IDR 400,000 – IDR 600,000. In one month, potential revenue can reach IDR 12 million – IDR 18 million. If sales are higher, like 100 servings a day, your profit can easily double.
Risks in the Noodle Soup Business
Every business comes with its risks, including the noodle soup business. Here are some risks you should keep in mind:
- High Competition
Almost every area has a noodle soup vendor. So, you need to have a unique selling point, like a signature taste, larger portions, or fast service.
- Fluctuating Ingredient Prices
Prices for chicken, vegetables, or spices can go up and down, which affects your production costs.
- Inconsistent Taste
If the taste of your noodle soup keeps changing, customers will be disappointed. That’s why it’s important to maintain recipe consistency.
- Weather and Seasonality
Sales may drop when it rains heavily because people tend to avoid going out.
- Health and Cleanliness
If you don’t maintain cleanliness, your business could lose customers, as many are now more selective about food hygiene.
Also Read: Recommended Business Ideas with 3 Million Rupiah Capital and Huge Profits!
Tips for Success in the Noodle Soup Business
To ensure your noodle soup business runs smoothly and lasts long, here are some tips to follow:
- Create a Unique Feature: This could be more chicken toppings, savory broth, or homemade noodles.
- Provide Friendly Service: Customers will feel more comfortable if they’re served quickly and with a smile.
- Prioritize Cleanliness: Keep the tables, eating utensils, and cooking area clean to build customer trust.
- Leverage Online Promotion: Create Instagram or TikTok accounts to showcase your menu, promotions, or customer reviews.
- Offer Multiple Payment Methods: Don’t just rely on cash; many people now prefer paying with QRIS, bank transfers, or e-wallets.
To make your noodle soup business more professional, use Ayolinx as a digital payment solution. With Ayolinx, you can accept payments via QRIS, bank transfers, or e-wallets quickly, securely, and flexibly.
So, what are you waiting for? Start your noodle soup business now, manage it well, and let Ayolinx help streamline your payment system!
