How Much Capital is Needed to Start an Angkringan Business?
Angkringan business is one form of culinary business that has become deeply embedded in Indonesian culture, especially in Java. Its distinctive features lie in the simple cart, affordable home-style menu, and the warm atmosphere that makes customers feel comfortable staying for long periods.
The capital needed to start this business is relatively small, but the potential profits are quite large if managed well. With around IDR 7-10 million, you can already start a simple angkringan business in a strategic location. Let's take a look at the complete guide below!
Angkringan Business Opportunities
Angkringan business opportunities are very promising due to several key factors. First, the demand for affordable and practical food continues to rise, especially in densely populated areas such as around campuses, offices, and industrial zones. Second, the concept of 'casual hanging out' has become a lifestyle for urban communities today, making angkringan relevant across various market segments.
Additionally, angkringan is no longer just associated with simple places. Many entrepreneurs have successfully created modern or trendy angkringan concepts, such as with aesthetic designs, the addition of coffee and milk menus, and digital payment systems. With these innovations, angkringan businesses can reach young people and workers who want to eat economically but still enjoy comfort.
How to Start an Angkringan Business
- Conduct Market and Location Research
Find areas with high foot traffic such as near campuses, boarding houses, factories, or markets. Also, make sure the competition in the area isn't too crowded to increase your chances.
- Define Your Concept and Signature Menu
Classic menus such as nasi kucing, chicken intestine satay, tempe mendoan, and fried snacks remain favorites. However, you can also add variations like egg rice, milk coffee, or trendy drinks to attract a younger segment.
- Prepare Equipment and Cart
Use a wooden cart or a traditional angkringan tent with warm yellow lights to make it appealing at night. Ensure that cooking equipment and food containers are clean and hygienic.
- Prepare Capital and Financial Planning
Carefully calculate all initial expenses, including daily capital for raw materials. With thorough planning, you can estimate when you will break even.
- Promote Your Business on Social Media
Create an Instagram or TikTok account for your angkringan. Simple content like cooking process videos or customer atmosphere can attract many potential buyers.
- Use Digital Payments
In the cashless era, make sure customers can pay via QRIS or payment gateway such as Ayolinx to make transactions more practical and efficient.
Example of Capital Breakdown for Angkringan Business
|
Requirement |
Estimated Cost |
|
Angkringan Cart / Tent |
IDR 3,000,000 |
|
Stove and Gas Cylinder |
IDR 600,000 |
|
Cooking Equipment and Dining Utensils |
IDR 800,000 |
|
Initial Raw Materials (rice, side dishes, drinks, spices) |
IDR 1,000,000 |
|
Tables, Chairs, and Lights |
IDR 1,000,000 |
| Monthly Rent |
IDR 1,000,000 |
| Initial Promotion (banners, social media, banners) |
IDR 400,000 |
|
Miscellaneous (cleaning, plastic bags, etc.) |
IDR 500,000 |
| Total Estimated Capital |
± IDR 8,300,000 |
With a capital of around IDR 8–9 million, you can start a small angkringan business in a strategic location. If managed well, this capital can be recouped within 3–5 months.
Profit from the Angkringan Business
The profit from the angkringan business can be considered attractive and stable. The average daily revenue ranges from IDR 500,000 to IDR 1 million, depending on the location and the menu offered. If accumulated, the monthly revenue can reach IDR 15–30 million.
After deducting operational costs (raw materials, rent, and employee wages), the net profit can be around IDR 5–10 million per month. This amount can increase if you offer a pre-order system or open branches at several strategic locations.
In addition to financial gains, this business also provides social satisfaction as it becomes a gathering place and a space for people to share stories—aligning with the angkringan philosophy of being "a place where the common people enjoy life simply."
Risks of the Angkringan Business
- Bad Weather
Since most angkringan operate in open spaces, rain can reduce the number of visitors.
- High Competition
The abundance of similar businesses in strategic locations demands innovation to keep customers loyal.
- Rising Prices of Basic Goods
Increases in the price of rice, oil, or side dishes can squeeze profit margins if not adjusted with the selling price.
- Quality and Cleanliness
If not maintained, the taste and reputation can decline, causing customers to be reluctant to return.
However, these risks can be mitigated by good stock management,maintaining cleanliness, and improving customer service to be friendlier and faster.
Success Tips for the Angkringan Business
- Use a unique concept like "Modern Angkringan" or "Nusantara Coffee Angkringan" to attract attention.
- Create weekly promo menus like "Economical Friday" or "10K Cat Rice Package."
- Use high-quality local ingredients to maintain consistent food taste.
- Maintain a warm and friendly atmosphere so customers feel at home.
- Use digital bookkeeping and online payment systems to make the business more professional and efficient.
Make your business transactions easier with Ayolinxan Indonesian payment gateway solution that accepts various payment methods, including QRIS, e-wallets (GoPay, OVO, DANA, ShopeePay), debit cards, and bank virtual accounts.
With Ayolinx, you won’t have to worry about manual transaction records. Everything is automatically recorded, quickly, and securely! Perfect for culinary businesses, including angkringan, cafes, and eateries.
Come on, register your angkringan business on Ayolinx dan rasakan kemudahannya sekarang juga!
